Melvin Bliss
Synthetic Substitution
Melvin Bliss' 1973 B-side opens with a two-bar Bernard Purdie drum break that Ultramagnetic MC's first sampled in 1986 and that later ran through Naughty by Nature and Wu-Tang Clan.

The record
Melvin Bliss, born Melvin McClelland, recorded “Synthetic Substitution” in 1973 after meeting songwriter Herb Rooney in Queensbridge, Queens, who wrote and produced both sides of the single. Sunburst Records issued it as catalog SU-527, with “Reward” as the A-side and “Synthetic Substitution” on the flip. Bliss later said the song was only ever meant to be a B-side. Sunburst was a sister company of Opal Productions, and when Opal went bankrupt in 1974 the label went down with it, ending Bliss' recording career.
The break
The drums were played by session musician Bernard Purdie. The song opens with a two-bar break, a crisp, heavy pattern with a loose swing in the hi-hat and a hard snare, before the band enters. Because the break comes at the top of the record with nothing else playing, producers could take it cleanly. Purdie was one of the busiest session drummers in New York, and the single's credits name him directly: “vocal by Melvin Bliss and drums by Bernard Purdie”. On the 45 the song runs 3:30, with the drums carrying the groove from start to finish beneath Bliss's vocal and the rest of the band.
Into hip hop
The first well-known use came in 1986, when Ultramagnetic MC's built “Ego Trippin'” on it, and the record later appeared on Ultimate Breaks and Beats. Ultramagnetic returned to it on “Watch Me Now”, and from there it spread quickly. Ice-T used it on “O.G. Original Gangster” and Naughty by Nature on “O.P.P.” and “Yoke the Joker”, all in 1991. Wu-Tang Clan put it under “Bring Da Ruckus” and “Clan in Da Front” on their 1993 debut, Enter the Wu-Tang (36 Chambers), Vanilla Ice used it on “Fame” in 1994, and Cypress Hill, Pusha T and Kanye West used it later. Its reach also extended to pop, with uses credited to Eminem, 50 Cent and Adam Levine.
Legacy
One early count documented at least 94 hip hop tracks built on “Synthetic Substitution”, and later tallies put the total at more than 800 songs, making it one of the most used breaks of the late 1980s and early 1990s. He died in 2010, and a documentary, Synthetic Substitution: The Life Story of Melvin Bliss, produced by Earl Holder, followed in 2011. Original Sunburst copies are sought-after collector's items.
Original pressings on eBay
Melvin Bliss Reward / Synthetic Substitution 7" US 1973 Sunburst 45 NMUsed · Buy It Now$600
Rare Autographed Melvin Bliss Synthetic Substitution Funk Breaks 45 Sunburst VG+Used · Buy It Now$500
Melvin Bliss | Synthetic Substitution (Just Blaze Mix) | 7" VinylNew · Buy It Now$19.99
Rap records built on Synthetic Substitution
- 1986Ultramagnetic MC's“Ego Trippin'”
- 1988Ultramagnetic MC's“Watch Me Now”
- 1991Ice-T“O.G. Original Gangster”
- 1991Naughty by Nature“O.P.P.”
- 1991Naughty by Nature“Yoke the Joker”
- 1993Wu-Tang Clan“Bring Da Ruckus”
- 1993Wu-Tang Clan“Clan in Da Front”
- 1994Vanilla Ice“Fame”
- 1996Cypress Hill“Ice Cube Killa”
- 2012Pusha T & Kanye West“New God Flow”
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