Mass Appeal + Netflix Present: Live at the BBQ SXSW 2018 (T.I., Rapsody, Dave East, more)

“I ain’t get no BBQ. Ain’t this a BBQ?” Maxo Kream asked after ripping the stage at Stubbs in Austin, Texas. “I ain’t get no brisket or nothin’.” If Maxo’s rhymes sounded extra hungry then you know why. Mass Appeal x Netflix Present: Live at the BBQ, sponsored by Def Jam was both a dope live show and a celebration of the MASS APPEAL–produced series ‘Rapture,’ which premieres on Netflix March 30. T.I., Dave East, Rapsody, and Just Blaze—all of whom are featured in ‘Rapture’—hit the stage at Stubbs, along with Houston hometown heros Trae tha Truth and Maxo. Wifisfuneral, Valee, Bobby Sessions, Tyla Yahweh and Cuz Lightyear also rocked the BBQ, along with a surprise appearance by the Broad Street Bully himself, Mr. Beanie Sigel. DJ Statik Selektah was the host for the festivities. “If you don’t respect nuttin else you gon’ respect this hustle,” said T.I. before launching into “What You Know About That?” Hustling? We all know all about that.

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.